Depending on the complexity of your service, there need to be more or fewer touchpoints to educate potential customers and make them convert. However, there is no strict rule on how many touchpoints are favorable. Customer journeys are separated into different phases: for example, awareness, consideration, conversion, retention, and advocacy. By analyzing the different touchpoints, you will see where people learned about your service, what made them download your app, and why they might have abandoned your service. They first need to be aware of your service, think about whether it is worth trying out, and then decide whether to pay for it. These touchpoints vary from service to service, and it can take some time until customers commit to using your service. For example, they visited your website or learned about your service via social media ads or any other marketing channel you are using. The first touchpoint happens a lot earlier. For example, people do not accidentally find your app in the app stores and download it when you build an app.
It is helpful to know that the customer's decision to purchase is not made immediately after initial contact with your brand. Customer journeys are here to help you better understand your users' behavior.
